Bridge (Fintech · acquired by Citi Ventures)
Context
Marketplace streamlining institutional lending for SMEs in USA.
Scope
• 9 months, remote cross‑functional squad (PM, 4 devs, 1 QA)
• Web SaaS + design‑system
My role
Product Designer — research → Figma system → dev QA.
Challenge
Borrowers dropped at KYC; lenders lacked unified data view.
Insight
Heatmaps showed 2× scrolling on rate‑comparison step; users needed clarity, not more fields.
Solution
- Built 2 Figma design‑systems (RadixUI integration) with modular loan widgets
- Simplified application to 5 core fields; progressive reveal of detail
- Created lender‑match dashboard with confidence score chips
Impact
• Task time −28 % • Opt‑in rate +25 % • NPS +12
• Design hand‑off time −35 % (devs adopted tokens)
• Deck supported due‑diligence → Citi acquisition
Methods & tools
Lean UX · Design Sprint · JTBD interviews · Figma · Jira · Hotjar
Adoption.com (Social Impact · Ed‑tech)
Context
Platform guiding international adoption applicants through legal steps.
Scope
• 6 months, fully remote, Not‑for‑profit budget
• Responsive web
My role
Product Designer — journey mapping, UI library, A/B tests.
Challenge
Applicant dropout at cost‑estimation; process felt opaque.
Insight
Interviews showed parents trusted timeline visuals over long FAQ pages.
Solution
- Created interactive cost‑and‑timeline calculator (mobile‑first)
- Added empathetic photography & micro‑copy in plain English
- Built modular CMS blocks for country‑specific rules
Impact
• Time‑on‑task −22 % • Completion +18 % • Bounce −14 %
• First live month: 2 k qualified leads
Methods & tools
Double Diamond · Content audit · Figma · Hotjar · Optimizely
Forteza (Fintech · SME credit analytics)
Context
Early‑stage SaaS helping small businesses prepare investor data rooms.
Scope
• 5 months, seed‑funded startup, 6 people
• Web MVP
My role
Solo Product Designer — UX, UI, pitch deck visuals.
Challenge
Founders juggled 20+ spreadsheets; no clear investor narrative.
Insight
User tests revealed 80 % of time lost on repetitive KPI formatting.
Solution
- Drag‑and‑drop data‑room builder with auto‑formatted KPI blocks
- Investor preview link with read receipts
- Dark‑mode friendly financial tables for long‑hour review
Impact
• Onboarding time −40 % • Investor file errors −70 %
• Pilot cohort closed US $1.2 M seed within 3 months
Methods & tools
Lean canvas · Figma · Miro · Jira
Habi (Prop‑tech · Series C)
Context
Colombian/Mexican platform buying homes in 10 days, then reselling.
Scope
• 4 months sprint to optimise buyer funnel
• Web + CRM touch‑points
My role
Product Designer — user research, UI overhaul, KPI tracking.
Challenge
Lead‑qualification rate lagged behind growth targets.
Insight
Data showed city‑specific trust indicators (MLS links, attorney badges) increased form completion.
Solution
- Re‑engineered funnel with dynamic city modules
- Added visual offer range & instant credit score badge
- Delivered component library for marketing squad
Impact
• Qualified‑lead rate +18 % • Bounce −12 % • 190 k new sessions/qtr
• Marketing dev time saved 40 h/month
Methods & tools
A/B testing · Analytics deep‑dive · Figma · WVO
Back to overview
Product Designer
-
Fintech & Emerging Tech
-
UX/UI R&D Specialist
Back to overview
Bridge (Fintech · acquired by Citi Ventures)
Context
Marketplace streamlining institutional lending for SMEs in USA.
Scope
• 9 months, remote cross‑functional squad (PM, 4 devs, 1 QA)
• Web SaaS + design‑system
My role
Product Designer — research → Figma system → dev QA.
Challenge
Borrowers dropped at KYC; lenders lacked unified data view.
Insight
Heatmaps showed 2× scrolling on rate‑comparison step; users needed clarity, not more fields.
Solution
- Built 2 Figma design‑systems (RadixUI integration) with modular loan widgets
- Simplified application to 5 core fields; progressive reveal of detail
- Created lender‑match dashboard with confidence score chips
Impact
• Task time −28 % • Opt‑in rate +25 % • NPS +12
• Design hand‑off time −35 % (devs adopted tokens)
• Deck supported due‑diligence → Citi acquisition
Methods & tools
Lean UX · Design Sprint · JTBD interviews · Figma · Jira · Hotjar
Adoption.com (Social Impact · Ed‑tech)
Context
Platform guiding international adoption applicants through legal steps.
Scope
• 6 months, fully remote, Not‑for‑profit budget
• Responsive web
My role
Product Designer — journey mapping, UI library, A/B tests.
Challenge
Applicant dropout at cost‑estimation; process felt opaque.
Insight
Interviews showed parents trusted timeline visuals over long FAQ pages.
Solution
- Created interactive cost‑and‑timeline calculator (mobile‑first)
- Added empathetic photography & micro‑copy in plain English
- Built modular CMS blocks for country‑specific rules
Impact
• Time‑on‑task −22 % • Completion +18 % • Bounce −14 %
• First live month: 2 k qualified leads
Methods & tools
Double Diamond · Content audit · Figma · Hotjar · Optimizely
Forteza (Fintech · SME credit analytics)
Context
Early‑stage SaaS helping small businesses prepare investor data rooms.
Scope
• 5 months, seed‑funded startup, 6 people
• Web MVP
My role
Solo Product Designer — UX, UI, pitch deck visuals.
Challenge
Founders juggled 20+ spreadsheets; no clear investor narrative.
Insight
User tests revealed 80 % of time lost on repetitive KPI formatting.
Solution
- Drag‑and‑drop data‑room builder with auto‑formatted KPI blocks
- Investor preview link with read receipts
- Dark‑mode friendly financial tables for long‑hour review
Impact
• Onboarding time −40 % • Investor file errors −70 %
• Pilot cohort closed US $1.2 M seed within 3 months
Methods & tools
Lean canvas · Figma · Miro · Jira
Habi (Prop‑tech · Series C)
Context
Colombian/Mexican platform buying homes in 10 days, then reselling.
Scope
• 4 months sprint to optimise buyer funnel
• Web + CRM touch‑points
My role
Product Designer — user research, UI overhaul, KPI tracking.
Challenge
Lead‑qualification rate lagged behind growth targets.
Insight
Data showed city‑specific trust indicators (MLS links, attorney badges) increased form completion.
Solution
- Re‑engineered funnel with dynamic city modules
- Added visual offer range & instant credit score badge
- Delivered component library for marketing squad
Impact
• Qualified‑lead rate +18 % • Bounce −12 % • 190 k new sessions/qtr
• Marketing dev time saved 40 h/month
Methods & tools
A/B testing · Analytics deep‑dive · Figma · WVO
Back to overview
Product Designer
-
Fintech & Emerging Tech
-
UX/UI R&D Specialist
Back to overview
Bridge (Fintech · acquired by Citi Ventures)
Context
Marketplace streamlining institutional lending for SMEs in USA.
Scope
• 9 months, remote cross‑functional squad (PM, 4 devs, 1 QA)
• Web SaaS + design‑system
My role
Product Designer — research → Figma system → dev QA.
Challenge
Borrowers dropped at KYC; lenders lacked unified data view.
Insight
Heatmaps showed 2× scrolling on rate‑comparison step; users needed clarity, not more fields.
Solution
- Built 2 Figma design‑systems (RadixUI integration) with modular loan widgets
- Simplified application to 5 core fields; progressive reveal of detail
- Created lender‑match dashboard with confidence score chips
Impact
• Task time −28 % • Opt‑in rate +25 % • NPS +12
• Design hand‑off time −35 % (devs adopted tokens)
• Deck supported due‑diligence → Citi acquisition
Methods & tools
Lean UX · Design Sprint · JTBD interviews · Figma · Jira · Hotjar
Adoption.com (Social Impact · Ed‑tech)
Context
Platform guiding international adoption applicants through legal steps.
Scope
• 6 months, fully remote, Not‑for‑profit budget
• Responsive web
My role
Product Designer — journey mapping, UI library, A/B tests.
Challenge
Applicant dropout at cost‑estimation; process felt opaque.
Insight
Interviews showed parents trusted timeline visuals over long FAQ pages.
Solution
- Created interactive cost‑and‑timeline calculator (mobile‑first)
- Added empathetic photography & micro‑copy in plain English
- Built modular CMS blocks for country‑specific rules
Impact
• Time‑on‑task −22 % • Completion +18 % • Bounce −14 %
• First live month: 2 k qualified leads
Methods & tools
Double Diamond · Content audit · Figma · Hotjar · Optimizely
Forteza (Fintech · SME credit analytics)
Context
Early‑stage SaaS helping small businesses prepare investor data rooms.
Scope
• 5 months, seed‑funded startup, 6 people
• Web MVP
My role
Solo Product Designer — UX, UI, pitch deck visuals.
Challenge
Founders juggled 20+ spreadsheets; no clear investor narrative.
Insight
User tests revealed 80 % of time lost on repetitive KPI formatting.
Solution
- Drag‑and‑drop data‑room builder with auto‑formatted KPI blocks
- Investor preview link with read receipts
- Dark‑mode friendly financial tables for long‑hour review
Impact
• Onboarding time −40 % • Investor file errors −70 %
• Pilot cohort closed US $1.2 M seed within 3 months
Methods & tools
Lean canvas · Figma · Miro · Jira
Habi (Prop‑tech · Series C)
Context
Colombian/Mexican platform buying homes in 10 days, then reselling.
Scope
• 4 months sprint to optimise buyer funnel
• Web + CRM touch‑points
My role
Product Designer — user research, UI overhaul, KPI tracking.
Challenge
Lead‑qualification rate lagged behind growth targets.
Insight
Data showed city‑specific trust indicators (MLS links, attorney badges) increased form completion.
Solution
- Re‑engineered funnel with dynamic city modules
- Added visual offer range & instant credit score badge
- Delivered component library for marketing squad
Impact
• Qualified‑lead rate +18 % • Bounce −12 % • 190 k new sessions/qtr
• Marketing dev time saved 40 h/month
Methods & tools
A/B testing · Analytics deep‑dive · Figma · WVO
Back to overview
