Experience

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Product Designer

Feb 2023 - May 2024 · 1 yr 4 mos

Client

Bridge

Staff Agency

Upstart13, Contract

Location

Charlotte, NC (Remote)

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I worked for a company dedicated to making lending more accessible and equitable, especially for underrepresented communities. My role involved designing and improving the user experience of a platform that connects businesses with financial institutions. I collaborated with the Product team to create an intuitive interface, ensuring a streamlined and transparent process. Our proprietary algorithm analyzed data to find the best matches, and I designed a user interface that helped businesses quickly evaluate and choose the right financial partners.

I also played a key role in implementing Design Systems, creating a structured framework for software design documentation, and integrating Radix UI into the platform. I was part of the team during Citi Bank's successful acquisition, and I created two comprehensive design systems in Figma that became central to the company's design approach.

Product Designer

Jul 2022 - Jan 2023 · 7 mos

Client

Subvrsive

Staff Agency

Upstart13, Contract

Location

Austin, TX (Remote)

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My role involved all phases of the design process, from conducting user research to prototyping, visual design, and usability testing. My focus was on creating visually appealing and user-friendly interfaces for the company's comparison tool and the main landing page.

My job was to ensure that the tool was easy to navigate, with clear and concise information, so users could quickly compare various investment options. I worked closely with cross-functional teams, including the development team, to ensure that the tool was optimized for both desktop and mobile devices, ensuring a seamless user experience across all platforms.

Another exciting project I worked on was designing the main landing page for Front's website. The landing page needed to be visually appealing and communicate the company's value proposition clearly. I collaborated closely with the head of user experience, Anastasiia Shaposhnyk, and other team members to create a design that reflected the company's innovative approach to finance. My focus was on creating a clean and modern interface that would capture users' attention and encourage them to explore the product further.

Lead User Interface Designer

Aug 2019 - Dec 2020 · 1 yr 5 mos

Client

Small Charming Hotels Worldwide

Staff Agency

N/A, Part-time

Location

London, UK (Remote)

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My role was to bring the unique and enchanting experiences of our properties to life on our digital platforms. I worked closely with our marketing and development teams to create visually stunning and user-friendly websites that would inspire our guests to explore our collection of independently spirited hotels around the world.

My team and I were tasked with creating an online experience that would capture the essence of each hotel, while also showcasing their distinct character and charm. We carefully curated stunning imagery, captivating copy, and intuitive navigation to create an immersive digital journey for our guests. Our goal was to not only provide a platform for booking stays, but also to inspire travel and spark wanderlust.

Working with Small Charming Hotels Worldwide was truly a unique and rewarding experience. Our collection of hotels was unlike any other, and our digital platforms reflected that. As the Lead UI Designer, I was able to blend my passion for travel with my love of design, creating a digital experience that was as unforgettable as the stays our guests enjoyed in our properties.

Product Designer

Feb 2022 - Mar 2023 · 1 yr 2 mos

Client

Mesh

Staff Agency

N/A, Freelance

Location

Silicon Valley, SFO (Remote)

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My role involved all phases of the design process, from conducting user research to prototyping, visual design, and usability testing. My focus was on creating visually appealing and user-friendly interfaces for the company's comparison tool and the main landing page.

My job was to ensure that the tool was easy to navigate, with clear and concise information, so users could quickly compare various investment options. I worked closely with cross-functional teams, including the development team, to ensure that the tool was optimized for both desktop and mobile devices, ensuring a seamless user experience across all platforms.

Another exciting project I worked on was designing the main landing page for Front's website. The landing page needed to be visually appealing and communicate the company's value proposition clearly. I collaborated closely with the head of user experience, Anastasiia Shaposhnyk, and other team members to create a design that reflected the company's innovative approach to finance. My focus was on creating a clean and modern interface that would capture users' attention and encourage them to explore the product further.

Senior Product Designer

Jul 2022 - Jan 2023 · 7 mos

Client

Habi and Tuhabi

Staff Agency

MCN, Full-time

Location

CDMX, MX (On-site)

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I’ve created prototypes for new concept designs, including CNC, SLA, and SLS prototype parts. Including different research market groups by demographic interests such as region, age, income level, and hobbies.

I collaborated closely with developers, copywriters, and UX designers and develop a formal proposal and initial design layout based on those requirements. Also, exploring new design patterns and practices, and enhancing the methodological toolkit to improve the website and app customer experience. Optimizing digital experiences through the use of UX best practices, trends, conversion metrics, testing and design patterns and the delivery of digital assets.

Worked collaboratively with Engineering and Product Management to elevate and evolve the customer experience and deliver practical, usable, and delightful experiences to guests. Communicate status to digital leadership and business stakeholders.

UX/UI Designer

Feb 2017 - Dec 2017 · 11 mos

Client

Sodexo

Staff Agency

N/A, Full-time

Location

Bogota, CO (On-site)

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I was responsible for creating engaging and intuitive user experiences for our facility management user journeys, my role was critical in ensuring that our customers have a positive and seamless experience with our digital products, while also contributing to the growth and success of the company.

My job was to create intuitive and user-friendly interfaces for a wide range of products and services offered by the company.

Overall, working as a UX/UI Designer at Sodexo was a challenging and rewarding experience. I had the opportunity to work on a wide range of projects, collaborating with various teams and stakeholders to create intuitive and user-friendly interfaces that enhanced the overall customer experience. It was fulfilling to see how my work directly impacted the success of the company and helped to improve the lives of millions of customers worldwide.

See all the experience on Linkedin

See all the experience on Linkedin

See all the experience on Linkedin

Education

LaSalle Collège, Montréal

Jan 2020 - Dec 2022 · 2 yr

Degree

Computer Graphics, Animation and Multimedia

Location

Bogota, CO (On-site)

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LaSalle College International is a renowned institution that has been providing professional training and academic programs since 1959. With its prime location in Montreal's downtown district, it has become the largest bilingual college in North America, offering over 60 programs across 5 specialized schools. One of these schools is the Fashion, Arts and Design school, where M. Sierra has successfully completed the 1350 hours of the Computer Graphics, Animation and Multimedia program.

This program is a perfect blend of creativity and technology, providing students with the skills and knowledge required to design and develop multimedia content for various platforms. Throughout the program, M. Sierra was able to learn about the principles of computer graphics, animation, and multimedia, as well as the latest technologies used in the field.

More than 30 licenses & certifications on LinkedIn

Timeline facts

21 years building websites as a hobby

It all started at age 11 when my dad buys me a computer to don’t spend so much time outside (it works a little bit), i was in the internet world doing websites at groups.msn.com, creating php forums and then, later designing myspace profiles for bands and friends.

21 years building websites as a hobby

It all started at age 11 when my dad buys me a computer to don’t spend so much time outside (it works a little bit), i was in the internet world doing websites at groups.msn.com, creating php forums and then, later designing myspace profiles for bands and friends.

This was one of my first designs on photoshop,
updated later in something called deviantart

15 years building websites professionally

At age 17, I landed my first career position as webmaster (Do people still use that job title?) Then worked my way up to HTML, web designer and wordpress editor at various projects.

15 years building websites professionally

At age 17, I landed my first career position as webmaster (Do people still use that job title?) Then worked my way up to HTML, web designer and wordpress editor at various projects.

10 years doing User Experience (and other stuff)

On July 2012, I was hired for an early seed startup called Oja.la as UX designer, back then, was a confuse for me start using a new software of the industry called Sketch, moving my knowledge from Photoshop and Illustrator to Sketch feels like using Macromedia Flash and then After Effects, I Signed up for a 2 weeks course and the rest is history.

Since 2012 I do other stuff like music videos, animations, post-production, I started Startups (I failed a lot too!), and i do local festivals that engage with more than 20,000 guess, on my free time also i used to do acting and learning about cooking and i had a rock band.

10 years doing User Experience (and other stuff)

On July 2012, I was hired for an early seed startup called Oja.la as UX designer, back then, was a confuse for me start using a new software of the industry called Sketch, moving my knowledge from Photoshop and Illustrator to Sketch feels like using Macromedia Flash and then After Effects, I Signed up for a 2 weeks course and the rest is history.

Since 2012 I do other stuff like music videos, animations, post-production, I started Startups (I failed a lot too!), and i do local festivals that engage with more than 20,000 guess, on my free time also i used to do acting and learning about cooking and i had a rock band.

I’m just getting started

Even though, I’m 32, I still feel like that 11 years old kid and have lots of things I still want to do in this lifetime to help serve humans in a positive way, right now I’m learning AR/VR and AI to keep updated and well, because i love to learn, it’s part of my philosophy.

I’m just getting started

Even though, I’m 32, I still feel like that 11 years old kid and have lots of things I still want to do in this lifetime to help serve humans in a positive way, right now I’m learning AR/VR and AI to keep updated and well, because i love to learn, it’s part of my philosophy.

Recommendations

"Working with this guys was a blast. He’s fun, exciting, and always delivers top-notch results. His background means he knows how to create digital experiences that really connect with people. Morcio's energy and enthusiasm made every project enjoyable and successful. He's definitely someone you want on your team! Craziest guy ever! I love it."

Brayann Luiz

Technical Lead @ Bridge

"Morcio worked as our principal designer with a fast paced initiative for a Fintech. When it comes to rapid development, we all know it is important to quickly create a good design, but also make sure it is sellable, so that users can feel enough excitement for that particular feature. Always in a good mood, Morcio was able to come out with great design for the app, as well as for the marketing website. He also created a robust design system to be utilized by the developers. On top of that, Morcio is always in a great mood. I do recommend Morcio for any initiative!"

Rafael Polanski

Lead Product Manager @ Foro

"Morcio was part of the product marketing team developing tools to enhance the experience of our users and help them make better financial decisions. He was extremely responsive, always proposing out-of-the-box solutions, and eager to see the team thrive. He came up with creative design solutions for complex problems so I fully recommend him for product design and product marketing."

Juan David Rodriguez

VP, Growth & Analytics @ Mesh

"Working with Morcio was a pleasure; He is a committed professional, always eager to learn and effortlessly to work with him. He contributed significantly to our success, bringing team leadership and a keen sense of design to the project. In addition, he is kind, funny, and professional, always willing to give the extra mile; an A-player without a doubt; I am looking forward to working together again."

Francisco Rodríguez

Chief Operating Officer @ Kommit

"Morcio Sierra is unquestionably an exceptional candidate for creative Manager. He has proven himself to have the perseverance and initiative. I would therefore highly recommend Morcio Sierra. He would be an extremely positive asset to your program. If I can be of any further assistance, or provide you with any further information, please do not hesitate to contact me."

Cristofher Jumbo

Frontend Web Developer @ Openbank

"Morcio is a talented, top notch Visual Designer with exceptional energy and expertise. He possess a unique combination of technical proficiency and an eye for design, consistently delivering exceptional, innovative and impactful results. His passion and dedication to his craft are unmatched, making Morcio a valuable asset to any team in need of a talented and driven Visual Designer."

Claudia G Aparicio Gamundi

Art Director @ Dell

"Morcio has a talent for designing interfaces that not only look great, but are also user-friendly. He's able to serve variety of looks and feels in short timelines. Throughout our projects, Morcio demonstrated a strong work ethic to ensure that deadlines were met, after extensive client feedback. Working with Morcio is a collaborative and enjoyable experience."

Nisha Stickles

Sr Project Manager @ VMLY&R

"Morcio not only came to the table with a positive attitude, and a ton of incredible design ideas. He was one of the easiest people to get along with I've ever worked with. I found myself excited to have chats with him, whether that was around design principles, helping him understand tech, or just talking about our mutual love of rock music."

Anthony Laurain

VP of Engineering @ Subvrisve

"Morcio is a relentless and very creative professional. His out of the box thinking drives his delivery to another level. Definitely a great person to work with as he is very meticulous and doesn't leave the people side of things aside."

Hugo Valle

GPS Process Manager @ Amazon

"His ability to abstract two divergent worlds (tech and creativity) in a single language are redeeming reasons to say that this is the profile that will set the agenda of the 21st century. Not only do I recognize in him an incredible capacity for teamwork but also the edge between genius ideas."

Daniel Jimenez

Senior Machine Learning Engineer @ Yale University School of Medicine

"Morcio is one of the most versatile and empathetic creative leaders. I have had the great opportunity to work with him in different entrepreneurial projects for various industries. His leadership capacity has led him to obtain exceptional results in the projects and challenges he sets out to accomplish."

Emilio Riveros

Senior Product Manager @ Sony Music

"Have one conversation with Morcio and you’ll know why he’s a designer you’d want on your team. Morcio has excellent design skills, but to me, that’s not his superpower. The positive attitude and energy he brings to the team, or his work, is unmatched. I’m always excited to know I’ll be working with him on a project. He has great attention to detail. He’s a system-based designer and designs with intention. He’ll jump to teach others good design practices whenever possible in an effort to get everyone on the same page. Give Morcio a task and he’ll more than likely go above and beyond. When something needs to get done, he’s your guy. When it comes to visual design, his style is clean and consistent. Even a hand-off file that many designers overlook, he pours time into making it as informative as possible for developers. Morcio would bring value to your team without question. If you don’t believe me, ask him."

Pompidou Nsangou

Product Designer @ Citi

"I met Morcio's work directly in the area of interface design and mobile user experience. Definitely, perfection and self-demanding in his deliverables are his hallmark. He works with the highest standards of quality and vanguard when it comes to design. I hope that someday we can collaborate again in another technological project."

Juan Sandoval

Technical Lead Mobile @ Mercado Libre

"Morcio is a really brilliant guy, he know how to translate requirements to amazing designs, he is working with best practices, and he likes to learn new thinks all time"

Yeimmy Cañon

Technical Lead @ Habi

"Morcio is a highly committed person with great creativity and excellent knowledge on his field. Capable of structuring a team, delegate and be a mentor. He is also one of the best coworkers I have ever had!"

Juan Manuel Gilede

Lead Software Engineer @ EPAM Systems

"Morcio is not only a great professional, he is a great human being, he knows how to prioritize his activities, he is a fantastic team player, he does his job efficiently, he takes care of covering all the details, in my 12 years of career building companies and Teams around the world, he is one of the top I have gotten myself as a teammate."

Emmanuel Alvarez

Senior DevOps Architect @ Rappi

"Morcio is a creative brain, it's an element you must to have in a team facing new and big challenges. He's efficient and his work is amazing!"

Jorge Sandoval

Senior Frontend Developer @ Huge

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More than 50 recommendations on Linkedin

Creative Philosophy

User-Centric Innovation

Deepen expertise in human-centered design and innovation methodologies. By becoming proficient in techniques like design thinking, co-creation sessions, and journey mapping, uncover deeper insights into user needs and preferences, leading to more innovative and impactful design solutions.

Data-Driven Design

Strengthen skills in data analysis and interpretation to inform design decisions. By leveraging user analytics, A/B testing, and other quantitative methods, gain valuable insights into user behavior and preferences, enabling optimization of designs for better performance and usability.

Continual Learning

Embracing the wisdom of Shunryu Suzuki's words - 'In the beginner's mind there are many possibilities, but in the expert's there are few' - fosters an environment where every project is an opportunity for growth and innovation, exploring uncharted territories and unlocking new possibilities beyond conventional design.

Emerging Technologies

Stay ahead of the curve by exploring emerging technologies such as AR/VR, voice interfaces, and AI. By experimenting with these technologies in design projects, offer innovative solutions that push the boundaries of traditional design and create memorable user experiences.