BRIDGE (ACQUIRED BY CITI VENTURES) • FINTECH • 2024
In early 2023, Foro engaged Morcio to evolve their institutional-lending platform into Bridge—simplifying KYC and unifying lender data to build trust. The redesign and systemization ultimately attracted Citi Ventures, leading to acquisition.

ROLE
Product Design (Research → Design System → Dev QA)

CHALLENGE & DISCOVERY
Borrowers were abandoning the KYC flow at the rate-comparison step, while lenders lacked a unified view of applicant data. Heatmaps and session recordings showed users endlessly scrolling complex rate tables—too much information, too little clarity.

APPROACH
→ Focused simplicity: A 12-field form was collapsed into five core inputs using progressive disclosure.
→ Design system build: Two modular Figma libraries (RadixUI-driven) were developed for loan widgets and dashboard components.
→ Cross-functional alignment: Rapid workshops with PMs, engineers, and compliance ensured design tokens were baked in from day one.

OUTCOME
The new flow reduced onboarding time by 28%, drove a 25% lift in opt-ins, and boosted NPS by 12 points within weeks. Developers reported 35% faster hand-off, and those measurable gains became a headline in Citi’s due-diligence deck—ultimately fueling the acquisition.