BRIDGE (ACQUIRED BY CITI VENTURES) • FINTECH • 2024
In early 2023, Foro tapped me to evolve their institutional-lending platform into Bridge; simplifying KYC and unifying lender data to build trust, results that ultimately drew Citi Ventures and secured the acquisition.

ROLE
Product Designer (Research → Design System → Dev QA)

CHALLENGE & DISCOVERY
Borrowers were abandoning the KYC flow at the rate-comparison step, and lenders had no unified view of applicant data. Heatmaps and session recordings revealed users endlessly scrolling through complex rate tables too much information and too little clarity.

APPROACH
→ Focused simplicity: Collapsed a 12-field form into five core inputs with progressive disclosure.
→ Design system build: Developed two modular Figma libraries (RadixUI-driven) for loan widgets and dashboard components.
→ Cross-functional alignment: Ran rapid workshops with PMs, engineers and compliance to bake in design tokens from day one.

OUTCOME
Within weeks, the new flow cut onboarding time by 28 %, drove a 25 % lift in opt-ins and boosted NPS by 12 points—while developers embraced a 35 % faster hand-off. Those tangible gains became the headline in Citi’s due-diligence deck and ultimately fueled their decision to acquire the platform.